Some of my earliest childhood memories growing up in New England are those of a beleaguered Red Sox fan. From there to my first job in advertising at The NFL, right up to the present day coaching my own kids I have always been a sports fanatic. Does that make me special? No. Does it mean if you’re an athlete or organization with a story that centers on sports there’s added motivation to collaborate? Hell yes! I’ve been fortunate to work with athletes of all stripes over the years and I’m always eager to embark on the journey of telling those stories. Whether it’s narrative, documentary, NIL or traditional commercial work the thrill of victory and the agony of defeat are a constant source of inspiration.
